Market Statistics : India's most valuable brands

ranked India's most valuable brands. The list and the trademark value is given below

Brand Trademark: Value in Millions ( Rs)
Indian Oil Corporation : 250,636
State Bank of India : 137,965
BPCL : 134,673
TCS : 123,485
Reliance Industries : 122,240
HPCL : 116,271
ONGC : 88,822
Tata Motors : 84,652
ICICI Bank : 76,777
Wipro : 67,681
ITC : 64,406
Infosys Technologies : 63,534
GAIL : 58,178
Bharathi Televentures : 54,018
Tata Steel : 44,059
Larsen & Tubro : 39,658
Ranbaxy : 29,038
Bajaj Auto : 27,186
Satyam : 24,302
Hero Honda : 20,580
IDBI : 18,830
HDFC : 14,665
HDFC Bank : 11,992
Jet Airways : 10,410
Grasim Industries : 8,003


The valuaton might seem confusing since major FMCG brands are not visible in the brand league. This is because holding companies of branded products like HUL is excluded and also only those companies which are listed in BSE is taken for this valuation. The valuation also excludes those companies where information is not clear ( read Pepsi and Coke). The valuation also excludes new companies which has not made it to BSE top 500 by market capitalization.
Hence I would say that the above list is India's most valuable corporate brands.

10 P's - huh?

we have been taught for past a year n half that there are only 4 P's in marketing
i.e. product, place, promotion, price. bt hey wait a minute..P's are grown from 4 to 10!!! n we r still dealing with same old fashioned 4 P's...theory sucks man..

here are new generation 6 P's which when mix with experience of veteran 4 p's provide a lethal weapon 4 marketers!!!..they are

people, physical evidence, process, packaging, partnership, programming.


now a big q arise..

is there space or need for 11th P????....watch out this space for more..

Market Statisitcs : Indian Retail Opportunity

Size of Indian Retail Market Across Segments




Source : Business India July 2007 , Merrill Lynch Indian Retail Report 2007

MasterP's - 2nd issue is here!!!

MasterP's second issue is out!!! finally!

you can download the magazine by clicking the pic






mail your views and comments to masterps.iift@gmail.com

KFC - its shocking!!!

KFC has been a part of our American traditions for many years. Many people, day in and day out, eat at KFC religiously. Do they really know what they are eating? During a recent study of KFC done at the University of New Hampshire, they found some very upsetting facts. First of all, has anybody noticed that just recently, the company has changed their name?

Kentucky Fried Chicken has become KFC. Does anybody know why? We thought the real reason was because of the "FRIED" food issue.

IT'S NOT! !

The reason why they call it KFC is because they can not use the word chicken anymore. Why? KFC does not use real chickens. They actually use genetically manipulated organisms. These so called "chickens" are kept alive by tubes inserted into their bodies to pump blood and nutrients throughout their structure. They have no beaks, no feathers, and no feet. Their bone structure is dramatically shrunk to get more meat out of them. This is great for KFC.

Because they do not have to pay so much for their production costs. There is no more plucking of the feathers or the removal of the beaks and feet. The government has told them to change all of their menus so they do not say chicken anywhere. If you look closely you will notice this. Listen to their commercials, I guarantee you will not see or hear the word chicken. i found it to be very disgusting

IRONY!!

It took Italians to make this one!
.Superb Advertisement- shows popularity and respect to Gandhiji,
A great ad.... Ironically from a non- Indian company!!
And none the less This ad won the EPICA awards for best ad.

Utterly Butterly Delicious!!

Here are glimpses of the most "delicious" advertising campaign in Indian advertisement history

why india is still a developing country?????

OLD VERSION

... The ant works hard in the withering heat all summer long building his house and laying up supplies for the winter. The grasshopper thinks the ant's a fool and laughs & dances & plays the summer away. Come winter, the ant is warm and well fed. The grasshopper has no food or shelter so he dies out in the cold.

MODERN VERSION

The ant works hard in the withering heat all summer long, building his house and laying up supplies for the winter. The grasshopper thinks the ant's a fool and laughs & dances & plays the summer away. Come winter, the shivering grasshopper calls a press conference and demands to know why the ant should be allowed to be warm and well fed while others are cold and starving.

NDTV, BBC, CNN show up to provide pictures of the shivering grasshopper next to a video of the ant in his comfortable home with a table filled with food. The World is stunned by the sharp contrast. How can this be that this poor grasshopper is allowed to suffer so? Arundhati Roy stages a demonstration in front of the ant's house. Medha Patkar goes on a fast along with other grasshoppers demanding that grasshoppers be relocated to warmer climates during winter. Amnesty International and Koffi Annan criticize the Indian Government for not upholding the fundamental rights of the grasshopper. The Internet is flooded with online petitions seeking support to the grasshopper (many promising Heaven and Everlasting Peace for prompt support as against the wrath of God for non-compliance) .

Opposition MP's stage a walkout.Left parties call for "Bharat Bandh" in West Bengal and Kerala demanding a Judicial Enquiry.CPM in Kerala immediately passes a law preventing Ants from working hard in the heat so as to bring about equality of poverty among ants and grasshoppers. Lalu Prasad allocates one free coach to Grasshoppers on all Indian Railway Trains, aptly named as the 'Grasshopper Rath'. Finally, the Judicial Committee drafts the Prevention of Terrorism Against Grasshoppers Act [POTAGA]", with effect from the beginning of the winter. Arjun Singh makes Special Reservation for Grass Hopper in educational Insititutions & in Govt Services. The ant is fined for failing to comply with POTAGA and, having nothing left to pay his retroactive taxes, his home is confiscated by the Government and handed over to the grasshopper in a ceremony covered by NDTV. Arundhati Roy calls it "a triumph of justice". Lalu calls it 'Socialistic Justice'. CPM calls it the 'revolutionary resurgence of the downtrodden' Koffi Annan invites the grasshopper to address the UN General Assembly. Many years later...The ant has since migrated to the US and set up a multi billion dollar company in silicon valley.100s of grasshoppers still die of starvation despite reservation somewhere in India ... As a result loosing lot of hard working ants and feeding the grasshoppers, India is still a developing country..... .

BRILLIANT ADS - II

Ford Mondeo showcases its pickup speed with this stunner of an advertisement. Great execution.

Brilliant Ads - I

Volkswagen Van came up with this brilliant idea to promote its carrying capacity as against many other cars:

Some more.....

Unusual Ideas!!

Just look and admire who thought these......

Why Marketing?

It's creative. Marketing is about generating ideas. It's about creating ways to make more, get more and sell more. It's a creative industry, filled with creative, idea-generating people. And I LOVE creating!


It enables me to have my own business. It would be easy for me to successfully open my own business because I know how to market.


It lends itself to freelance and independent work. Marketing isn't just something you can do in a 9 to 5 job. There are many freelance and independent work opportunities available. Because of this I think I would be able to easily transit from a full-time marketing job to my own business.


I will be meeting all kinds of interesting people. From clients, to the media, to production vendors, to partners, to podcast interviewees, it’s awesome!


It involves writing and I love to write. Writing is one of my favorite creative outlets. To have the opportunity to do it every day in my work is pure joy!


It's always changing so it keeps me on my toes. It seems they are always inventing new ways to market. Right now I am learning how to blog!!!

Marketing Funde!!!!

marketing jargon explained in a more "acceptable" manner......

1. You see a gorgeous girl at a party. You go up to her and say:"I am very rich. Marry me!" - That's Direct Marketing

2. You're at a party with a bunch of friends and see a gorgeousgirl. One of your friends goes up to her and pointing at you says:"He's very rich. Marry him." - That's Advertising

3. You see a gorgeous girl at a party. You go up to her and get hertelephone number. The next day, you call and say:"Hi, I'm very rich. Marry me." - That's Telemarketing

4. You're at a party and see gorgeous girl. You get up andstraighten your tie,you walk up to her and pour her adrink, you open the door (of the car)for her,pick up her bag after she drops it, offer her ride and then say:"By the way, I'm rich. Will you marry me?" - That's Public Relations

5. You're at a party and see gorgeous girl. She walks up to you andsays:"You are very rich! Can you marry ! me?" - That's Brand Recognition

6. You see a gorgeous girl at a party. You go up to her and say:"I am very rich. Marry me!" She gives you a nice hard slap onyour face. - That's Customer Feedback

7. You see a gorgeous girl at a party. You go up to her and say:"I am very rich. Marry me!" And she introduces you to herhusband. - That's demand and supply gap

8. You see a gorgeous girl at a party. You go up to her and beforeyou say anything, another person come and tell her: "I'm rich. Will youmarry me?" and she goes with him - That's competition eating into yourmarket share

9. You see a gorgeous girl at a party. You go up to her and beforeyou say: "I'm rich, Marry me!" your wife arrives. - That's restrictionfor entering new markets

4 P's or 8 P's.......???

Four P’s
In popular usage, "marketing" is the promotion of products, especially advertising and branding. However, in professional usage the term has a wider meaning which recognizes that marketing is customer centered. Products are often developed to meet the desires of groups of customers or even, in some cases, for specific customers. E. Jerome McCarthy divided marketing into four general sets of activities. His typology has become so universally recognized that his four activity sets, the Four Ps, have passed into the language.

The four P’s are:

Product: The Product management and Product marketing aspects of marketing deal with the specifications of the actual good or service, and how it relates to the end-user's needs and wants.
Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary - it can simply be what is exchanged for the product or service, e.g. time, or attention.

Promotion: This includes advertising, sales promotion, publicity, and personal selling, and refers to the various methods of promoting the product, brand, or company.

Placement or distribution refers to how the product gets to the customer; for example, point of sale placement or retailing. This fourth P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc.
These four elements are often referred to as the marketing mix. A marketer can use these variables to craft a marketing plan. The four Ps model is most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments to this model. Services marketing must account for the unique nature of services. Industrial or B2B marketing must account for the long term contractual agreements that are typical in supply chain transactions. Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather than individual transactions.

As a counter to this, Morgan, in Riding the Waves of Change (Jossey-Bass, 1988), adds "Perhaps the most significant criticism of the 4 Ps approach, which you should be aware of, is that it unconsciously emphasizes the inside–out view (looking from the company outwards), whereas the essence of marketing should be the outside–in approach". Even so, having made this important caveat, the 4 Ps offer a memorable and quite workable guide to the major categories of marketing activity, as well as a framework within which these can be used.

Seven P’s

As well as the standard four Ps (Product, Pricing, Promotion and Place), services marketing calls upon an extra three, totalling seven and known together as the extended marketing mix. These are:

People: Any person coming into contact with customers can have an impact on overall satisfaction. Whether as part of a supporting service to a product or involved in a total service, people are particularly important because, in the customer's eyes, they are generally inseparable from the total service. As a result of this, they must be appropriately trained, well motivated and the right type of person. Fellow customers are also sometimes referred to under 'people', as they too can affect the customer's service experience, (e.g., at a sporting event).

Process: This is the process(es) involved in providing a service and the behaviour of people, which can be crucial to customer satisfaction.

Physical evidence: Unlike a product, a service cannot be experienced before it is delivered, which makes it intangible. This, therefore, means that potential customers could perceive greater risk when deciding whether or not to use a service. To reduce the feeling of risk, thus improving the chance for success, it is often vital to offer potential customers the chance to see what a service would be like. This is done by providing physical evidence, such as case studies, or testimonials.

Eight P's
As well as the other 7, Packaging has been added to this list by some people. The rationale is that it is very important how the product is presented to the customer, and the packaging is often the first contact that a customer has with a product. Although some disagree because packaging is seen as a subfield of promotion.
"PHILOSOPHY" is the potential 8th P of marketing. Products (or services) should reflect the underlying philosophy or ethos of the organization. It should also be clear what the philosophy behind the introduction of the particular product is, as well. In his book, "Meeting Need", Ian Bruce explains this concept as it relates to marketing for charities. It also applies to other products and services

Introduction to Marketing

Marketing is one of the terms in academia that does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products, services and value are exchanged in order to fulfill individual's or group's needs and wants. These processes include, but are not limited to advertising.



Definitions


The term was first academically defined in 1937 when the newly born American Marketing Association (AMA) asserted :

“Marketing consist of those activities involved in the flow of goods and services from the point of production to the point of consumption.”

The AMA has since ammended the ddefinition to read :

“Marketing is an organisational function and a set of processes for creating communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders.”

Widely pulished authorities such as Peter Drucker have expressed a preference for the original definition. Commenting on that original definition, Kirk Cheyfitz – an enterpreneur and marketing expert, wrote “The point of production is too late in the process to start marketing. And the point of consumtion is too early in the process to stop it.” Cheyfitz and others believe that marketing must commence prior to the creation of a product, service or concept and must continue past the point of the consumption to foster loyalty and advocacy among the audience.

Philip Kotler, in his earlier books, defined marketing simply as: "human activity directed at satisfying needs and wants through exchange processes".

Adding to Kotler's and Norris' definitions, the Chartered Institute of Marketing's (CIM) definition claims marketing to be the "...management process of anticipating, identifying and satisfying customer requirements profitably". Thus, operative marketing involves the processes of market research, market segmentation, new product development, product life cycle management, pricing, channel management as well as promotion.


There probably exist as many definitions as there do speakers on the subject but Al Ries and Jack Trout get the prize for succinctness with their quip that marketing is simply "war" between competitors.

History

The practice of marketing is almost as old as humanity itself. A Market was originally simply a gathering place where people with a supply of items or capacity to perform a service could meet with those who might desire the items or services, perhaps at a pre-arranged time.

Such meetings embodied many aspects of today's marketing methods, although sometimes in an informal way. Sellers and buyers sought to understand each other's needs, capacities, and psychology, all with the goal of getting the exchange of items or services to take place. Today's New York Stock Exchange had its humble beginnings as an open air market located at Wall Street in New York City.

The rise of Agriculture undoubtedly influenced markets as the earliest means of 'mass production' of an item, namely foodstuffs. As agriculture allowed one to grow more food than could be eaten by the grower alone, and most food is perishable, there was likely motivation to seek out others who could use the excess food, before it spoiled, in exchange for other items.


Introduction

A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the product or service. Marketing theory and practice is justified on the belief that customers use a product/service because they have a need, or because a product/service has a perceived benefit.

Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management).

Once a marketer has converted the prospective buyer, base management marketing takes over. The process for base management shifts the marketer to building a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place, and improving the product/service continuously to protect the business from competitive encroachments.

Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Anthropology is also a small, but growing, influence. Market research underpins these activities. Through advertising, it is also related to many of the creative arts.

For a marketing plan to be successful, the mix of the four "Ps" must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy something they don't want is extremely expensive and seldom successful. Marketers depend on marketing research, both formal and informal, to determine what consumers want and what they are willing to pay for it. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process. The offer is also an important addition to the 4P's theory.

Within most organizations, the activities encompassed by the marketing function are led by a Vice President or Director of Marketing. A growing number of organizations, especially large US companies, have a Chief Marketing Officer position, reporting to the Chief Executive Officer.

Transactional Marketing

First assumption
There are a large number of potential customers

Second assumption
Customers and their needs are fairly homogenous

Third assumption
It is rather easy to replace lost customers with new ones

Two Levels of Marketing

Marketing is understanding that marketing operates on 2 different levels.


Strategic Marketing
Strategic Marketing attempts to determine how an organization competed against its competition in a market place. In particular, it aims at generating a competitive advantage relative to its competition.

When Jack Trout says that marketing is 'the war between competitors' and 'the conflict between companies' what he is really doing is defining marketing at the business level.



Operational Marketing
Operational Marketing executes marketing functions to attract and keep customers and to maximize the value derived from them.

This includes the determination of the marketing mix, advertising execution etc..

Launching BLOGMART

Learning of marketing goes beyond the purview of textbooks, its based on experiences and practical knowledge. This is what Brandwagon, the marketing club at IIFT aims at. Continuing our endeavor, we present to you a brand new initiative, BLOGMART, the marketing blog. Welcome aboard!!! Discover the blogger in you and pitch in to make this site as interesting and interactive as possible. This is a platform for all of us, the marketing club members, to come forward with interesting news, experiences and innovative ideas. Marketing is an area where no idea is right or wrong, so please don’t hesitate to come forward with your own. Any news item, any article that you find interesting or relevant in any manner deserves to be enjoyed by all of us. All discussions can’t take place at the club meets and there’s no fixed time when ideas and opinions form. This community is a way by which you can jot them down as they occur to you and share them with the entire club. We can have lively discussions on debatable issues, which are many. Any live experiences out there in the real market that you would like to share are welcome; they would only serve to make the community even better and more fun.
However, all the above is possible if and only if we take an active interest in this. So, all you active, not-so-active and yet-to-be-discovered bloggers, get started and make this community a success.