we have been taught for past a year n half that there are only 4 P's in marketing
i.e. product, place, promotion, price. bt hey wait a minute..P's are grown from 4 to 10!!! n we r still dealing with same old fashioned 4 P's...theory sucks man..
here are new generation 6 P's which when mix with experience of veteran 4 p's provide a lethal weapon 4 marketers!!!..they are
people, physical evidence, process, packaging, partnership, programming.
now a big q arise..
is there space or need for 11th P????....watch out this space for more..
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