Learning of marketing goes beyond the purview of textbooks, its based on experiences and practical knowledge. This is what Brandwagon, the marketing club at IIFT aims at. Continuing our endeavor, we present to you a brand new initiative, BLOGMART, the marketing blog. Welcome aboard!!! Discover the blogger in you and pitch in to make this site as interesting and interactive as possible. This is a platform for all of us, the marketing club members, to come forward with interesting news, experiences and innovative ideas. Marketing is an area where no idea is right or wrong, so please don’t hesitate to come forward with your own. Any news item, any article that you find interesting or relevant in any manner deserves to be enjoyed by all of us. All discussions can’t take place at the club meets and there’s no fixed time when ideas and opinions form. This community is a way by which you can jot them down as they occur to you and share them with the entire club. We can have lively discussions on debatable issues, which are many. Any live experiences out there in the real market that you would like to share are welcome; they would only serve to make the community even better and more fun.
However, all the above is possible if and only if we take an active interest in this. So, all you active, not-so-active and yet-to-be-discovered bloggers, get started and make this community a success.
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