10 P's - huh?

we have been taught for past a year n half that there are only 4 P's in marketing
i.e. product, place, promotion, price. bt hey wait a minute..P's are grown from 4 to 10!!! n we r still dealing with same old fashioned 4 P's...theory sucks man..

here are new generation 6 P's which when mix with experience of veteran 4 p's provide a lethal weapon 4 marketers!!!..they are

people, physical evidence, process, packaging, partnership, programming.


now a big q arise..

is there space or need for 11th P????....watch out this space for more..

Market Statisitcs : Indian Retail Opportunity

Size of Indian Retail Market Across Segments




Source : Business India July 2007 , Merrill Lynch Indian Retail Report 2007

MasterP's - 2nd issue is here!!!

MasterP's second issue is out!!! finally!

you can download the magazine by clicking the pic






mail your views and comments to masterps.iift@gmail.com

KFC - its shocking!!!

KFC has been a part of our American traditions for many years. Many people, day in and day out, eat at KFC religiously. Do they really know what they are eating? During a recent study of KFC done at the University of New Hampshire, they found some very upsetting facts. First of all, has anybody noticed that just recently, the company has changed their name?

Kentucky Fried Chicken has become KFC. Does anybody know why? We thought the real reason was because of the "FRIED" food issue.

IT'S NOT! !

The reason why they call it KFC is because they can not use the word chicken anymore. Why? KFC does not use real chickens. They actually use genetically manipulated organisms. These so called "chickens" are kept alive by tubes inserted into their bodies to pump blood and nutrients throughout their structure. They have no beaks, no feathers, and no feet. Their bone structure is dramatically shrunk to get more meat out of them. This is great for KFC.

Because they do not have to pay so much for their production costs. There is no more plucking of the feathers or the removal of the beaks and feet. The government has told them to change all of their menus so they do not say chicken anywhere. If you look closely you will notice this. Listen to their commercials, I guarantee you will not see or hear the word chicken. i found it to be very disgusting

IRONY!!

It took Italians to make this one!
.Superb Advertisement- shows popularity and respect to Gandhiji,
A great ad.... Ironically from a non- Indian company!!
And none the less This ad won the EPICA awards for best ad.

Utterly Butterly Delicious!!

Here are glimpses of the most "delicious" advertising campaign in Indian advertisement history

why india is still a developing country?????

OLD VERSION

... The ant works hard in the withering heat all summer long building his house and laying up supplies for the winter. The grasshopper thinks the ant's a fool and laughs & dances & plays the summer away. Come winter, the ant is warm and well fed. The grasshopper has no food or shelter so he dies out in the cold.

MODERN VERSION

The ant works hard in the withering heat all summer long, building his house and laying up supplies for the winter. The grasshopper thinks the ant's a fool and laughs & dances & plays the summer away. Come winter, the shivering grasshopper calls a press conference and demands to know why the ant should be allowed to be warm and well fed while others are cold and starving.

NDTV, BBC, CNN show up to provide pictures of the shivering grasshopper next to a video of the ant in his comfortable home with a table filled with food. The World is stunned by the sharp contrast. How can this be that this poor grasshopper is allowed to suffer so? Arundhati Roy stages a demonstration in front of the ant's house. Medha Patkar goes on a fast along with other grasshoppers demanding that grasshoppers be relocated to warmer climates during winter. Amnesty International and Koffi Annan criticize the Indian Government for not upholding the fundamental rights of the grasshopper. The Internet is flooded with online petitions seeking support to the grasshopper (many promising Heaven and Everlasting Peace for prompt support as against the wrath of God for non-compliance) .

Opposition MP's stage a walkout.Left parties call for "Bharat Bandh" in West Bengal and Kerala demanding a Judicial Enquiry.CPM in Kerala immediately passes a law preventing Ants from working hard in the heat so as to bring about equality of poverty among ants and grasshoppers. Lalu Prasad allocates one free coach to Grasshoppers on all Indian Railway Trains, aptly named as the 'Grasshopper Rath'. Finally, the Judicial Committee drafts the Prevention of Terrorism Against Grasshoppers Act [POTAGA]", with effect from the beginning of the winter. Arjun Singh makes Special Reservation for Grass Hopper in educational Insititutions & in Govt Services. The ant is fined for failing to comply with POTAGA and, having nothing left to pay his retroactive taxes, his home is confiscated by the Government and handed over to the grasshopper in a ceremony covered by NDTV. Arundhati Roy calls it "a triumph of justice". Lalu calls it 'Socialistic Justice'. CPM calls it the 'revolutionary resurgence of the downtrodden' Koffi Annan invites the grasshopper to address the UN General Assembly. Many years later...The ant has since migrated to the US and set up a multi billion dollar company in silicon valley.100s of grasshoppers still die of starvation despite reservation somewhere in India ... As a result loosing lot of hard working ants and feeding the grasshoppers, India is still a developing country..... .