10 P's - huh?

we have been taught for past a year n half that there are only 4 P's in marketing
i.e. product, place, promotion, price. bt hey wait a minute..P's are grown from 4 to 10!!! n we r still dealing with same old fashioned 4 P's...theory sucks man..

here are new generation 6 P's which when mix with experience of veteran 4 p's provide a lethal weapon 4 marketers!!!..they are

people, physical evidence, process, packaging, partnership, programming.


now a big q arise..

is there space or need for 11th P????....watch out this space for more..

Market Statisitcs : Indian Retail Opportunity

Size of Indian Retail Market Across Segments




Source : Business India July 2007 , Merrill Lynch Indian Retail Report 2007

MasterP's - 2nd issue is here!!!

MasterP's second issue is out!!! finally!

you can download the magazine by clicking the pic






mail your views and comments to masterps.iift@gmail.com

KFC - its shocking!!!

KFC has been a part of our American traditions for many years. Many people, day in and day out, eat at KFC religiously. Do they really know what they are eating? During a recent study of KFC done at the University of New Hampshire, they found some very upsetting facts. First of all, has anybody noticed that just recently, the company has changed their name?

Kentucky Fried Chicken has become KFC. Does anybody know why? We thought the real reason was because of the "FRIED" food issue.

IT'S NOT! !

The reason why they call it KFC is because they can not use the word chicken anymore. Why? KFC does not use real chickens. They actually use genetically manipulated organisms. These so called "chickens" are kept alive by tubes inserted into their bodies to pump blood and nutrients throughout their structure. They have no beaks, no feathers, and no feet. Their bone structure is dramatically shrunk to get more meat out of them. This is great for KFC.

Because they do not have to pay so much for their production costs. There is no more plucking of the feathers or the removal of the beaks and feet. The government has told them to change all of their menus so they do not say chicken anywhere. If you look closely you will notice this. Listen to their commercials, I guarantee you will not see or hear the word chicken. i found it to be very disgusting

IRONY!!

It took Italians to make this one!
.Superb Advertisement- shows popularity and respect to Gandhiji,
A great ad.... Ironically from a non- Indian company!!
And none the less This ad won the EPICA awards for best ad.